Savagespeaking commented on 'Tiger, We Hardly Knew Ya'
No economic impact? What about having to replace every damn poster in every airport in America? All that collateral must have cost something to change. What is Accenture, anyway?
View ArticleJonathan commented on 'Tiger, We Hardly Knew Ya'
Excellent point. I was thinking of the imaginary costs to the imaginary brand, but there were a lot of posters thrown in dumpsters at major airports because of this mess...
View ArticleP.K. Prothe commented on 'Tiger, We Hardly Knew Ya'
Accenture went through it's own rebranding to rid itself of the baggage from the Enron scandle under its original name, Arthur Andersen / Andersen. They've successfully done this, so I'm not too...
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