P.K. Prothe commented on 'Tiger, We Hardly Knew Ya'

Accenture went through it's own rebranding to rid itself of the baggage from the Enron scandle under its original name, Arthur Andersen / Andersen. They've successfully done this, so I'm not too surprised that Tiger didn't have a huge effect. Current clients likely see the value they're getting from Accenture. I think the use of celebrity spokespeople is overrated. Building a brand goes far beyond the advertising, as you've often written - it's so much about the customer experience, values, etc. It's also easy to filter out celebs as a viewer. They're too common. Not remarkable in terms of grabbing attention. See ya Tiger . . .